Whimsy, charm, and shops you could spend hours exploring.
📍 Where it’s at
Tucked right off the Parkway at 634 Parkway, The Village Shops feel like a hidden European-inspired courtyard just steps off downtown Gatlinburg. Enter beneath the iconic arched entrance, and you’re transported into a cobblestone-lined mini-village—24 hours of charm in one walkable plaza, with a mix of boutiques, galleries, and eateries.
🛍️ What’s good
With 27 unique shops, there’s something for everyone to love. Here are a few that stood out to us:
- The Donut Friar – Grab a warm cinnamon donut or pastry; it opens early and smells amazing.
- Toy Crazy – Full of creative, high-quality toys—our kids didn’t want to leave!
- The Sock Shop – A wall of fun, bold socks for every personality—plus hats and slippers.
- The Honey Pot – Hand-crafted pottery, garden decor, and southern-style gifts.
- Pepper Palace – Spicy sauces, seasonings, and free tastings if you’re brave enough.
- Candle Cottage – Gatlinburg’s signature candle store, full of seasonal scents and boutique waxes.
Other shops include Celtic Heritage, Coffee & Company, Misty Mountain Soap Co., Spice & Tea Exchange, Bonediggity Barkery, U Name It, Zi Olive, and more—each offering something unique for browsing or gifting
The layout feels intentionally thoughtful; fountains, benches, and photo-ready corners make lingering between shops delightful rather than overwhelming.
👨👩👧 Who it’s good for
- Families—low-stress strolling, delicious treats, and shops to delight every age
- Couples—perfect for leisurely browsing or grabbing a donut and coffee
- Gift lovers and souvenir seekers—unique finds at every turn
- Photo enthusiasts—plenty of charming backdrops that feel local and authentic
The Village is ideal for those who want a taste of Gatlinburg’s charm without the crowds—yet still be in the heart of things.
🧺 Final thoughts
The Village Shops are a Gatlinburg gem—an easy stop, rich in charm and variety, with something for everyone. Whether you’re picking up handcrafted soap, memorable toys, cozy candles, or spice mixes for the kitchen—this little plaza leaves you with a full heart and a happy haul.
Wander Erie 